Today, Ted and I went shopping for groceries and had the opportunity to observe Channel 4’s “Weather Radio Wednesday.” In early spring (pre-tornado season), Channel 4’s weather team visits a different metro area location each Wednesday from 3:30-6:30 pm. This Wednesday, they were at our local St. Peters grocery store. They had weather radios for sale, and were also available to program weather radios to sound alerts for the metro area county of the user’s choice.
The line to reach the Weather Radio Wednesday team stretched the length of the store aisle, and then curved another 8-10 people around the corner.
Two weather team members (blue shirts) covered the weather radio sales and programming.
Channel 4’s chief meteorologist (on the right in a blue shirt with a Channel 4 logo patch) did public relations duties with the crowd and also broadcast his 5:00 pm and 6:00 pm weathercasts from this location.
This was a popular event. I heard the store manager say it was like Christmas, with people cruising the parking lot, looking for a place to park. Ted and I can verify this, as we needed to park on the perimeter of the parking lot. Thankfully for us, the grocery-purchase lines were much shorter than the weather radio line.